Do you judge a board game by it's cover? I totally do. In order for me to like or buy a game, the game needs to have good artwork. The cover usually reflects the artwork inside the game. If I don't like the cover, I usually immediately disregard it when I'm browsing the internet for sales.
It's astounding how awful some covers are. They look like covers of old school books that I'm forced to read. Anyways what about you guys? How do you judge covers?