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Board Games by Asmodee

Asmodee is a French publisher of board games, card games and role-playing games (RPGs). Founded in 1995 to develop their own games and to publish and distribute for other smaller game developers, they have since acquired numerous other board game publishers, and as of 2018, has become the second-largest publisher of board games, following Hasbro.

7 Wonders board game
Rank: 10
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7 Wonders Duel board game
Splendor board game
Rank: 15
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Patchwork board game
Rank: 22
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Jaipur board game
Rank: 26
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Inis board game
Rank: 53
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Dixit board game
Rank: 57
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Takenoko board game
Rank: 64
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Mysterium board game
Rank: 71
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Sheriff of Nottingham board game
Rank: 73
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Forum Posts

Repos Production Joins the Asmodee Group ( Like| 10 comments | [+]
Board Game Arena Acquired By Asmodee image
Board Game Arena Acquired By Asmodee Like| 27 comments | [+]
Asmodee Acquires Four More Board Game Companies image
Asmodee Acquires Four More Board Game Companies Like| 0 comments | [+]
Asmodee missing piece policy is terrible customer service. Like| 18 comments | [+]
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I find Splendor a little dry, but it'll play great on Board Game Arena - you'll probably be able to knock out a game in under 10 minutes.


I'm glad to see good things coming from the Asmodee takeover... My Asmodee wish for Board Game Arena includes #Agricola, #Cyclades, #Ethnos, #Memoir '44, #Small World, and #Ticket To Ride.

It really depends on who you play with, one person can really slow you down. When everyone was moving, games were running around 12 minutes. So quick!!

I would love to see all those Asmodee games on the platform. I love all the apps just fine, but I want the realer player-to-player experience. 

A couple of interesting points on this came to mind while thinking about it.

If I get a monitor at best buy and it is missing a power cable they will open up another box and give me that one and then return the one in the box to the manufacturer. I don't call up Sony or whoever and get them to give me a new power cable.  

If I had to box up the TV and ship it back to get a new TV with a cable (hopefully) I would definitely never be buying from that retailer again.

So having the retailer take care of the missing part is in line with most other industries.  It sucks to add the extra labour on to mom and pop shops but it's not out of line.

The part I don't get is why the retailer can't just ship you the part you need and send the game they have in store back as defective.  It would make zero difference to Asmodee and they could not tell the difference. 

I would be really curious as to their reasoning why.



I get what you are saying, but buying a game from an online retailer would be better compared to buying from Amazon. If you get a defective or incomplete product from Amazon they pay for you to return the product. I realize relatively small online game stores can't afford to do this unless the game manufacturer reimburses them for all the costs associated with this model. Asmodee offers retailers some form of credit for a returned game, but my understanding is this does not cover all the online retailers cost to remedy the problem. The retailer loses money if they follow Asmodee's policy. Instead, the retailers must lie to Asmodee, say the customer returned the item, and do as you suggested, open a sealed new get the piece from, send that to the customer, and then get credit from Asmodee. The retailer still loses money in this case, but not as much. This policy is one reason retailers are questioning whether they an afford to carry Asmodee titles anymore. Asmodee mispacked the game, how ever they remedy the problem there should be no cost to the consumer or retailer.

To match the Amazon example we would have Asmodee to pay for us to ship a defective game back to a retailer and pay them to ship another one out.  I could see that as being more fair for sure.  

The current model sucks for the retailer and the customers. 

I think my point is that the direction they are going is not out of line with other businessess.  We have been very lucky in this hobby to get the service we do. 

I completely agree that how Asmodee is moving in that direction is not one that works for anyone else but them!  

I think board games as a hobby has grown so quickly as it has because it has been different than other businesses. It has largely seen publishers who are alo enthusiasts themselves. If the hobby becomes too "business like" I'm afraid that is a signal that this golden age is coming to an end. There's good reason why this rennisance was not led by a hasbro or mattel.  I hope Asmodee, as the biggest publisher of modern boardgames,  doesn't lead the hobby to a period of decline.

Just curious, which games were they? And while I know the common practice is for the publishers to deal with it, it sure seems hard on the smaller folks. I've heard about how sending a replacement for a small token can sometimes be more expensive than sending an entirely new copy of a game (I believe it was North Star Games that was having trouble with their finances), and boy that sounds tough (I say this, but I also request for a replacement when needed). Either way, while I definitely don't have the knowledge to comment on that policy, Asmodee's clear lack of care definitely makes me want to avoid them if possible.

One was quacks of quedlinberg, we were missing the yellow wood rat tail token (which is North Star Games). The other missing a card was Res Arcana.  I don't belive claims that it cost more to send out a tiny component than an entire game (although it is certainly more proportionally); unless you are very badly managed, but that's a whole different issue. Missing and damaged components shows you are skimping on training and quality control (something likely inadvertantly happening during the pandemic) I also read that Asmodee's policies are causing financial strain on the publishers they own and retailers alike, which happens when appeasing your investors is your top priority.  Aparrently many retailers are considering no longer carrying Asmodee games.  

Part of the cost of sending out the component is the associated costs of maintaining a stock of those components. Companies like Stonemair, who do replace their compoents must maintain a stock of components somewhere. This can run into a decent amount of storage and labor costs, for what is a, comparatively, rare problem. This is something that the publisher needs to handle, and it is labor intensive process for a publisher, especially when compared witht he amount of work they tend to put into a finished game once it is manufactured. Furthermore, they must take care to produce a bunch of "random" parts for each game they publish, It is these associated costs, increased production, increased labor, and increased storage costs, that can often make it more expensive to ship a part than a whole game.


That being said. I do not like Asmodee's policy. I think very long and hard before I buy anything from Asmodee these days.

I've heard all that before from Asmodee, and agree there is certainly cost there, and as I said I believe it is more proportionally expensive to ship a replacement part, but not more expensive absolutely. Publishers also must maintain storage for additional copies of games, and people to process and ship those. That Asmodee will send replacement parts for games purchased directly from them also shoots down their argument as doing that maintains almost all the costs.  I would understand if their policy was that the consumer had to pay the shipping cost of the replacement part; I still wouldn't like that as they, not I, made the error. But this would eliminate the biggest cost component of replacing missing parts. That Asmodee did not do this instead shows there is falsehood in their stance. 

It's hard to blame the owners of these publishers. I'm sure Asmodee is putting some pretty big checks in front of them, and in an industry that reportedly has small margins, that's got to be quite alluring. It's concerning though, considering the negative public opinion that has formed around Asmodee in recent times, especially around their recent replacement policy. A lot of small publishers put a lot of focus and energy in customer service, and Asmodee clearly moved that down the priorities list.

On the other hand, having a big business behind these great games hopefully means lower prices (because economy of scale), as well as better supply chains, so I'd hope that stock issues would be less prevalent for Asmodee-owned games.

Wonder if this is Asmodee’s equivalent of Swordquest? If so, does that mean they are circling the drain?

My last purchase of 2 Asmodee games saw both of them missing pieces, 

That's the heart of the problem.  If Asmodee publishers could hit a 99.5% success rate with their packaging the method of returns wouldn't be much of an issue, regardless of how they offer it.

I suspect ths is related to Asmodee trying to squeeze every ounce of profit from the publishers they own.  Corners are cut somewhere when this happens (in addition to the stifling of publisher creativity I've read about).  It's also the resulf of a change in focus from customers to shareholders.  

I don't like watching Asmodee buy up everyone else. As a general principle I'd rather have a bunch of small guys doing the work than a giant monopoly. Variety is a good thing in this instance.

Isn't Plan B games the same crew that owned Plaid Hat games (bought by asmodee a few years back?). If so, then a model of starting great boardgame brands and selling to Asmodee doesn't seem to be such a bad model for them haha!

It's... complicated but I think you're thinking of F2Z Entertainment?

  1. F2Z Entertainment owned Z-Man Games, Filosofia Editions, Pretzel Games, and Plaid Hat Games
  2. Asmodee eventually acquired F2Z Entertainment
  3. Former president of F2Z Entertainment started Plan B Games
  4. Pretzel Games went to Plan B and no longer under F2Z Entertainment
  5. Asmodee acquires Plan B Games

Edit: Looks like the "winner" here is the former head of F2Z/head of Plan B