I recently bought #Jaipur to play with my wife. I was hesitant to buy it, because she hasn't liked any of the last 3 games I bought that are similar. These games are #Lost Cities, #The Fox in the Forest, and #Jixia Academy (Hanamikoji). They're all small-box, 2-player card games that play quickly. I bought them because they're highly rated, and because we like to go play games at a coffee shop, and these fit the bill perfectly! Except for the most important part, which is my wife actually enjoying them.
So when I mentioned that to her, and that I was hesitant to buy another game like that, she encouraged me to just buy it. Don't have to tell me twice to buy a game, haha!
It's a success! This game is quick and fun, and has a good balance of luck and strategy. I'mjust speculating, but I think what helps my wife enjoy this more than the others is that the goals seem clearer. Collect sets of cards and trade them in for points tokens. Try to get the big bonuses. That's it!
Another reason is probably because in this game, decisions don't feel agonizing like they do in those other games. I'm not quite sure why. In those games, every turn feels like it could make or break you, where in this game or doesn't feel that way, even though it's probably similarly true.
Anyway, it's a great game. Turns are SUPER quick, setup only takes a minute or two, it's a small box, and it's fun. What more could you ask for?