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Interview With Meeple Marketing: A Board Game Marketing Expert

Hello all! Check out our latest feature on Meeple Marketing, a new site providing key marketing information for anyone trying to release a board game. We asked the creator some questions about the industry and how to take on crowdfunding, she had some great things to say...

Interview With Meeple Marketing: A Board Game Marketing Expert

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8 months ago

Interesting read, I have no plans to create a board game any time soon but always nice to get an insight into that world. Do you think Kickstarter will end up becoming the dominant force in board game sales and would that be a good thing in your mind?

8 months ago

In my opinion, given the current situation retail is going to change in ways that we cannot even fathom and if that market share shifts to crowdsourcing (a great way for creations to connect directly with their audience) instead of an Amazon that would probably be ok.

I am keeping a close eye on the saga of the United States Personal Service. A collapse might not make things feasible if shipping costs dramatically increase for the smaller producers and would be a big blow to the industry. The John Oliver show did a segment on it that was informative (watch on youtube). 

8 months ago

I am a Brit so haven't really been following the USPS story (I read a couple of pieces on it but then lost track) so will definitely check out the vid, big John Oliver fan.

Would you say you get the majority of your games posted rather than picking them up from FLGs? Again I am lucky enough to have a store close to where I live so tend to try and support them where I can but realise the USA is just so much bigger!

8 months ago

I always prioritize FLGs because I want them to survive and I think everyone should do the same, but it gets harder and harder when the price and convenience goes to the online giant elephant in the room. I also live in a major city, not everyone has that luxury. This pandemic has already strengthened the market share of online retail over traditional brick and mortar, and who knows what the post virus world will look like for retail.

And as an American, thank you for John Oliver.

8 months ago

I absolutely sympathise, I don't have a tonne of disposable income so it is always tempting to get a game 20% cheaper online compared to FLGs. I often get games secondhand from eBay also, so am certainly not blameless in the shift. 

It will be sad when these kind of places dry up, as high streets are doing in general. Although there has been a big increase in Board game cafés in the UK in the last decade so I wonder if they knew that become the future, fewer physical sales (although still some I hope) but providing an environment to learn and play?

8 months ago

Also, you are welcome for John Oliver. As a Brit, thank you for making him famous as we'd never heard of him until he went across the Atlantic!